UPSIDE DOWN: Understanding the Laws of Connection in a Digital World

Joshua Scott

Joshua Scott

Joshua Scott is a marketing speaker and consultant who has spent the last 18 years in the dental industry. He works with dentists and dental service organizations around the country to create confident marketing strategies.

He leads Studio 8E8 (pronounced “88”), a dental marketing agency specializing in brand creation, websites and digital solutions. He is the host of The 8E8 Show - a regular podcast answering dentistry’s most important marketing questions and regularly speaks across the country.

Josh grew up off of Compton Avenue on the south side of Los Angeles, so he considers himself part “thug.” Currently he resides in New Albany, Ohio - a white, picket fence community where the most gangsta thing he ever does is listen to Jay-Z with the car windows rolled down. He’s been married to his high school best friend, Joanna, for 24 years and has two children, Caden (age 14) and Aliya (age 10).

You can learn more about his unique approach at

About This Course

Like a bad car accident, dental marketing can be a wreck. From stock photography to templated websites, dental marketing has relied on automated methods and quick fixes that fail to establish connection with actual humans. Josh will walk you through the three laws of connection that will turn your dental marketing upside down. Discover how to communicate with empathy, build brand equity in your community, design a narrative-based website that builds trust and establish a reliable marketing budget. In the end, you’ll discover that what once was a wreck can be turned into something beautiful.


  • Discover the three Laws of Connection in a digital world
  • Learn how to communicate your story with empathy and compassion
  • Discover keys to building a StorySiteTM website
  • Learn how to market authentically with the rules of PsychoMarketingTM
  • Understand the difference between branding and direct response tactics